How consumer behaviour principles can be applied to membership Essay

How consumer behaviour principles can be applied to membership retention of the Girlguiding Organisation - Essay Example Consumer behaviour is applied for searching goods, purchasing, evaluation, and disposing of products and services; which can satisfy the consumers. It also focuses on individual decision taking abilities to spend their valuable resources (time, money and effort). Sometimes, the peculiar characteristics of consumer behaviour is reinforced or punished. It can reinforce benefits obtained from products and services, or by social approval. It is also simultaneously punished because consumers have to surrender generalized conditions, reinforce entities such as money and rights, and spend time and effort in the purchasing process (Alhadeff, 1982). It also includes concepts of ‘they buy’, ‘why they buy’, ‘when they buy’, ‘where they buy’, ‘how often they buy’, ‘how they use’ and it evaluates the impact on future purchases and how they dispose it. Marketing criticism is applicable to the entire discipline of marketing, which is used for evaluation. It identifies shortages and surpluses, and understands the critical dimensions - focus, process and purpose (Seth, 1982). Today, the consumer’s needs and wants are the primary focus, and this consumer oriented marketing philosophy is known as the marketing concept. Non-profit social organizations use three forms of communication - management communication, marketing communication and organisational communication. Corporate communication encompasses marketing communication, organization communication and management communication. As per the reference to marketing function in the development sector (NPOs), social marketing seeks to influence social behaviour not to benefit the marketer but to benefit the target audience and the general society. In the context of social marketing, it is stated that a strong image building programme increases the visibility of NPOs. The World Association of Girl Guide and Girl Scouts (WAGGS) is one of the largest women’s organizations

Symbolism in The Great Gatsby Essay -- The Great Gatsby F. Scott Fitzg

In the novel, The Great Gatsby, there is lots of reflection on symbolism, and especially colored symbolism. In this novel symbolism is a very important factor, it shows the difference between the different characters and scenes in the novel. The color green influences the story a lot. Green shows many thoughts, ideas, attitudes, and choices that Gatsby has throughout the story. White too plays an even more important role in the novel as it is used to represent some of the characters, it also talks about the drinking and the driving that happened, where the color green is more a symbol of the relationship between Daisy and Gatsby. This sort of symbolism reoccurs in different places throughout the novel, especially with Gatsby. The color green, as it is used in the novel, symbolizes different choices the character, Gatsby, can make during his life. The green element in this novel is taken from the green light at the end of the dock near Daisy's house. " I watched the green light fade away as the boat drew farther from the dock" (Fitzgerald, 26). The color itself represents calmness, as in everything is perfect. This warns Gatsby that he should not pursue his dream of getting Daisy back because his chance has passed and everything is as it should be. More than other colors in the novel such as gold or blue, with the exception of white, the color green influences the story greatly. Green shows many thoughts, ideas, attitudes, and choices that Gatsby has throughout the ...

Nintendo History Essay

Nintendo was founded in 1889. It was a poker card workshop. But now it’s Japan’s most famous game production company. Its production of electronic games are popular all around the world. Nintendo is the NO.1 of the world’s video game companies. With only 850 staffs, Nintendo used to beat such super enterprises as Toyota occasionally, thus becoming Japanese first profit-making company. Nintendo spells â€Å"Wii† with two lower-case â€Å"I† characters means: To resemble two people standing side by side, representing players gathering together.Wii sounds like ‘we’, which emphasizes that the console is for everyone. Wii can easily be remembered by people around the world, no matter what language they speak. The Wii is a home video game console released by Nintendo on November 19, 2006. The Nintendo Wii is the 7th generation video game console of the Nintendo series. It plays Nintendo video games via discs, and detects movement in three dim ensions. The Wii is meant to stimulate interactivity and movement among its users, so that they play games and get exercise simultaneously. The primary wireless controller, the Wii remote, is a handheld pointing device which makes the on-screen player mimic the movements of the person possessing the Wii remote. Nintendo production of electronic games In 1983ï ¼Å¡NES In 1989ï ¼Å¡Game Boy In 1990ï ¼Å¡Super Famicom In 1996ï ¼Å¡Nintendo64 In 2001ï ¼Å¡Game Boy Advance In 2001ï ¼Å¡GameCube In 2004ï ¼Å¡Nintendo DS In 2006ï ¼Å¡Wii In 2012ï ¼Å¡Wii U http://game.people.com.cn/n/2012/1120/c49419-19633647-4.htmlhttp://blog.eio.com/2012/07/21/an-introduction-to-the-nintendo-wii/ 1. Was Nintendo just lucky, or does the Wii’s success have strategic merit? Nintendo’s strategy was very clear and clever. It thought that it could not survive in the competition with Microsoft’s Xbox and Sony’s Play Station 3. So, Nintendo do not try to compete to the competitor rather than it tried to rebuild the gaming system. Without concerning the more advanced technology, it tried to do more using less investment. They realized that they couldn’t make a better product, so by changing the way in which the product is used they created a whole new market at their control. By changing their focus away from the game but the experience Nintendo created a unique strategy that is now synonymous with their name. Nintendo developed the Wii with a very specific design and marketing strategy in place. So, Nintendo’s strategy was so resourceful and it worked like magic mix strategy.Their success with the Wii really stems from two sources. First, they have gained substantial market share with previously untapped demographics (elder ly, smallchildren, and families). Second, because they have eliminated many of the additional costs and features of the more advanced game systems, they have been able to better compete based on price.Even while they were struggling, Nintendo maintained a strong brand within the gaming industry. Marketing Strategies of Nintendo are through the product, pricing, promotion, and place. With the product, Nintendo redesigned the controller to make it easier and more nature to play games,e.g motion sensitivity, IR sensors. Nintendo keep price at $250.00 while XBOX and PS3 over $350.00. Wii games cheaper $10.00 than XBOX and PS3. It offering various accessories to generate revenue. Ninendo promotion through mass selling, uses intermediary (GameStop, hypermarket, mall), uses both push or pull techniques. Pushing is used by advertising through commercials, ads, circulars, magazines, and internet.Pulling is demonstrated by keeping on-hand inventory low leaving customers returning to check availability.Nintendo has included a free game with eachWii unit, other systems, they increase the price by $20-50. they offer the Nintendo WiFi connection. This allows you to play certain online games against friends and others. Nintendo's WiFi connection is free and offers many nice updates. A bout the place, Nintendo has distribution centers around the world. Each distributing the regions version of Nintendo’s systems or games. In the United States there are 2 distribution centers, that are Redmond, Washington; Atlanta, Georgia. Retailers get their inventory directly from Nintendo.Businesses are gaining approximately $10 per unit sold; however, they make their money through game and accessory sales. 2) In which stage of the product life cycle is theWii? Based on that stage, is Nintendo employing good marketing mix strategies? The sales of Nintendo keep increasing and last sales not significant. The stages is growh- early maturity. If a product is accepted by the marketplace, it enters the growth stage of the product life cycle. The growth stage is characterized by increasing sales, more competitors, and higher profits. Unfortunately for the firm, the growth stage attracts competitors who enter the market very quickly. For example, when Diet Coke experienced great success, Pepsi soon entered with Diet Pepsi. You’ll notice that both Coca-Cola and Pepsi have similar competitive offerings in the beverage industry, including their own brands of bottled water, juice, and sports drinks. As additional customers begin to buy the product, manufacturers must ensure that the product remains available to customers or run the risk of them buying competitors’ offerings. For example, the producers of video game systems such as Nintendo’s Wii could not keep up with consumer demand when the product was first launched. Consequently, some consumers purchased competing game systems such as Microsoft’s Xbox. A company sometimes increases its promotional spending on a product during its growth stage. However, instead of encouraging consumers to try the product, the promotions often focus on the specific benefits the product offers and its value relative to competitive offerings. In other words, although the company must still inform and educate customers, it must counter the competition. Emphasizing the advantages of the product’s brand name can help a company maintain its sales in the face of competition. Although different organizations produce personal computers, a highly recognized brand such as IBM strengthens a firm’s advantage when competitors enter the market. New offerings that utilize the same successful brand name as a company’s already existing offerings, which is what Black & Decker does with some of its products, can give a company a competitive advantage. Companies typically begin to make a profit during the growth stage because more units are being sold and more revenue is generated. The number of distribution outlets (stores and dealers) utilized to sell the product can also increase during the growth stage as a company tries to reach as much of the marketplace as possible. Expanding a product’s distribution and increasing its production to ensure its availability at different outlets usually results in a product’s costs remaining high during the growth stage. The price of the product itself typically remains at about the same level during the growth stage, although some companies reduce their prices slightly to attract additional buyers and meet the competitors’ prices. Companies hope by increasing their sales, they also improve their profits. The Maturity Stage After many competitors enter the market and the number of potential new customers declines, the sales of a product typically begin to level off. This indicates that a product has entered the maturity stage of its life cycle. Most consumer products are in the mature stage of their life cycle; their buyers are repeat purchasers versus new customers. Intense competition causes profits to fall until only the strongest players remain. The maturity stage lasts longer than other stages. Quaker Oats and Ivory Soap are products in the maturity stage—they have been on the market for over one hundred years. Given the competitive environment in the maturity stage, many products are promoted heavily to consumers by stronger competitors. The strategies used to promote the products often focus on value and benefits that give the offering a competitive advantage. The promotions aimed at a company’s distributors may also increase during the mature stage. Companies may decrease the price of mature products to counter the competition. However, they must be careful not to get into â€Å"price wars† with their competitors and destroy all the profit potential of their markets, threatening a firm’s survival. Intel and Advanced Micro Devices (AMD) have engaged in several price wars with regard to their microprocessors. Likewise, Samsung added features and lowered the price on its Instinct mobile phone, engaging in a price war with Apple’s iPhone. With the weakened economy, many online retailers engaged in price wars during the 2008 holiday season by cutting prices on their products and shipping costs. Although large organizations such as Amazon.com can absorb shipping costs, price wars often hurt smaller retailers. Many retailers learned from their mistakes and ordered less inventory for the 2009 holiday season. Companies are challenged to develop strategies to extend the maturity stage of their products so they remain competitive. Many firms do so by modifying their target markets, their offerings, or their marketing strategies. Next, we look at each of these strategies. Modifying the target market helps a company attract different customers by seeking new users, going after different market segments, or finding new uses for a product in order to attract additional customers. Financial inst itutions and automobile dealers realized that women have increased buying power and now market to them. With the growth in the number of online shoppers, more organizations sell their products and services through the Internet. Entering new markets provides companies an opportunity to extend the product life cycles of their different offerings. Many companies enter different geographic markets or international markets as a strategy to get new users. A product that might be in the mature stage in one country might be in the introductory stage in another market. For example, when the U.S. market became saturated, McDonald’s began opening restaurants in foreign markets. Cell phones were very popular in Asia before they were introduced in the United States. Many cell phones in Asia are being used to scan coupons and to charge purchases. However, the market in the United States might not be ready for that type of technology. Modifying the product, such as changing its packaging, size, flavors, colors, or quality can also extend the product’s maturity stage. The 100 Calorie Packs created by Nabisco provide an example of how a company changed the packaging and size to provide convenience and one-hundred-calorie portions for consumers. While the sales of many packaged foods fell, the sales of the 100 Calorie Packs increased to over $200 million, prompting Nabisco to repackage more products. [5]Kraft Foods extended the mature stage of different crackers such as Wheat Thins and Triscuits by creating different flavors. Although not popular with consumers, many companies downsize (or decrease) the package sizes of their products or the amount of the product in the packages to save money and keep prices from rising too much. Car manufacturers modify their vehicles slightly each year to offer new styles and new safety features. Every three to five years, automobile manufacturers do more extensive modifications. Changing the package or adding variations or features are common ways to extend the mature stage of the life cycle. Pepsi recently changed the design and packaging of its soft drinks and Tropicana juice products. However, consumers thought the new juice package looked like a less expensive brand, which made the quality of the product look poorer. As a result, Pepsi resumed the use of the original Tropicana carton. Pepsi’s redesigned soda cans also received negative consumer reviews. Tropicana’s New Packaging Tropicana’s new (and now abandoned) packaging look didn’t compare well with the â€Å"orange and the straw† but is still used on the lower-calorie Tropicana. When introducing products to international markets, firms must decide if the product can be standardized (kept the same) or how much, if any,adaptation, or changing, of the product to meet the needs of the local culture is necessary. Although it is much less expensive to standardize products and promotional strategies, cultural and environmental differences usually require some adaptation. Product colors and packages as well as product names must often be changed because of cultural differences. For example, in many Asian and European countries, Coca-Cola’s diet drinks are called â€Å"light,† not diet. GE makes smaller appliances such as washers and dryers for the Japanese market. Hyundai Motor Company had to improve the quality of its automobiles in order to compete in the U.S. market. Compan ies must also examine the external environment in foreign markets since the regulations, competition, and economic conditions vary as well as the cultures. Figure 7.15 Some companies modify the marketing strategy for one or more marketing variables of their products. For example, many coffee shops and fast-food restaurants such as McDonald’s now offer specialty coffee that competes with Starbucks. As a result, Starbucks’ managers a decided it was time to change the company’s strategy. Over the years, Starbucks had added lunch offerings and moved away from grinding coffee in the stores to provide faster service for its customers. However, customers missed the coffee shop atmosphere and the aroma of freshly brewed coffee and didn’t like the smell of all the lunch items. As a result of falling market share, Starbucks’ former CEO and founder Howard Schultz returned to the company. Schultz hired consultants to determine how to modify the firm’s offering and extend the maturity stage of their life cycle. Subsequently, Starbucks changed the atmosphere of many of its stores back to that of traditional coffee shops, modified its lunch offerings in many stores, and resumed grinding coffee in stores to provide the aroma customers missed. The company also modified some of its offerings to provide health-conscious consumers lower-calorie alternatives. [6] After the U.S. economy weakened in 2009, Starbucks announced it would begin selling instant coffee for about a dollar a cup to appeal to customers who were struggling financially but still wanted a special cup of coffee. The firm also changed its communication with customers by utilizing more interactive media such as blogs. Whereas Starbucks might have overexpanded, McDonald’s plans to add fourteen thousand coffee bars to selected stores. [7] In addition to the coffee bars, many McDonald’s stores are remodeling their interiors to feature flat screen televisions, recessed lighting, and wireless Internet access. Other McDonald’s restaurants kept their original design, which customers still like. http://www.studymode.com/essays/Assignment-Case-Study-Of-Nintendo-878245.html http://www.papercamp.com/essay/46271/Nintendo-Case ï‚ · http://www.xbitlabs.com http://catalog.flatworldknowledge.com/bookhub/2030?e=fwk-133234-ch07_s02

My Last Duchess by Robert Browning - 1795 Words

In My Last Duchess, Robert Browning takes poetic license with a real historical character from within the Italian Renaissance: Alfonso II, the last Duke of Ferrara. The Duke married a young bride, Lucrezia de’ Medici; however, their marriage ended mysteriously after just three years (Bloom 16). Within My Last Duchess, Browning uses the character and voice of the Duke to pass comment upon some of the themes of the Italian Renaissance, particularly the juxtaposition between aesthetics and morality. Furthemore, he goes on to use the Renaissance framework to criticize aspects of his own Victorian society. At the heart of the poem is the question of changes to the traditional establishment, particularly in regard to women and sensuality. The first part of this essay will explore the manner in which the poem echoes the ornamentation and Baroque sensibilities of the Renaissance. The second section will analyze the notion of the Renaissance â€Å"mask†, the facade of civility t hat covers a deeper amorality and horror. The third section will examine the ways in which the Renaissance and the Victorian period were similar, as well as the manner in which Browning drew parallels between the two and used the poem as a vehicle to voice important social criticism. The Duchess as an ornament My Last Duchess presents a classic example of a dramatic monologue, a poetic form that was often used by Robert Browning. In structuring the monologue, Browning uses rhyming pentameter lines that employShow MoreRelatedMy Last Duchess by Robert Browning693 Words   |  3 Pages‘My Last Duchess’ is all about control and jealousy. Written by Robert Browning in 1842 (the Victorian era), the dramatic monologue is set in 16th Century Italy where the Duke of Ferrara is talking to a Count’s emissary about a prospective marriage with the Counts daughter. The poem conveys the controlling nature of the Duke by the use of one stanza in the entire poem. It demonstrates this, as there is no interruption from the servant and no break whilst the Duke is talking. Any pauses in the poemRead MoreMy Last Duchess By Robert Browning886 Words   |  4 Pages My Last Duchess The dramatic monologue â€Å"My Last Duchess† was penned down by Robert Browning. In this poem, the narrator is the Duke of Ferrara, and the listener is the count’s agent, through whom the Duke is arranging the proposed marriage to a second duchess. The poem is ironical and reveals its rhetorical sense, gradually. In the later part of the poem, the Duke claims that he does not have a skill in speech, but his monologue is a masterpiece of subtle rhetoric. While supposedlyRead MoreMy Last Duchess By Robert Browning951 Words   |  4 PagesMy Last Duchess by Robert Browning Robert Browning was born May 7, 1812 in Camberwell, London. His father was a senior clerk in the Bank of England. His mother was a pianist. His love for writing dramatic monologues came from his father who gave him the love Browning had for art and literature. Browning attended the University of London for half a year before returning home to read in his father s library. His first work, Pauline: A Fragment of a Confession, was first issued in 1833. It was hisRead MoreMy Last Duchess By Robert Browning Essay1058 Words   |  5 PagesMy last duchess by Robert Browning Quote Analysis My Last Duchess by Robert Browning is a mysterious monologue about a duke who is showing a portrait of his former wife or last duchess to a visitor at his palace. While showing this portrait of his former wife, the duke begins to demean the duchess character and their life together. Although the duke is very well spoken and chooses his words carefully as he describes the duchess, he ends up reveling more about himself than his last duchess. By doingRead MoreMy Last Duchess By Robert Browning1492 Words   |  6 Pagesâ€Å"My Last Duchess† The poem â€Å"My Last Duchess† is a masterful example of a dramatic monologue written by Robert Browning. In this poem the narrator is a duke who is discussing his murder of his last duchess with a man with whom he is arranging his marriage to a count’s daughter. As it is a monologue, the man being spoken to does not say a word. It is believed by many that this character is based on the Italian Duke of Ferrara, Alfonso II, who sought out the marriage of a count’s daughter followingRead MoreMy Last Duchess By Robert Browning1529 Words   |  7 PagesGentle Into That Good Night, Havisham, The Laboratory, My Last Duchess and On My First Sonne have all crafted very emotion based poems, all 6 present strong feelings. Some through manic speech and rhythm, others through a deeper meaning. I would say the majority of these poems (Havisham, Duchess, Laboratory and Photographer) all feature protagonists with mental disorders, after or during certain situations. My Last Duchess by Robert Browning is about a pretentious man looking back on the fate onRead MoreSummary Of My Last Duchess By Robert Browning1164 Words   |  5 PagesProfessor Newberry 13 February 2017 A Reader’s Guide to Robert Browning â€Å"My Last Duchess† Title and Author Robert browning was born on May 7,1817 in Camberwell, England. To and accomplished pianist and a bank clerk. It is said by the age of five he was already proficient of writing and reading. At the age of twelve he wrote a volume of Byronic verse entitled Incondita, which his parents attempted to have published. By thirteen birthday Browning had received the rest of Shelly’s work, and declared himselfRead MoreAnalysis Of My Last Duchess By Robert Browning1523 Words   |  7 PagesZografakis English Period 8 7 November 2014 Throughout history, gender roles have been an important barrier in society. Women are forced to satisfy expectations established by men and society. â€Å"My Last Duchess,† by Robert Browning, focuses on the powerful Duke establishing certain expectations of the Duchess, and attempting to control her. Hamlet, by William Shakespeare, concentrates on Laertes establishing certain expectations of Ophelia, and seeking to control her. A Room of One’s Own, by VirginiaRead More My Last Duchess by Robert Browning Essay2275 Words   |  10 PagesMy Last Duchess by Robert Browning In his poem â€Å"My Last Duchess†, Robert Browning gives his readers a complex picture of his two main characters. The Duke, who narrates the poem, is the most immediately present but Browning sets him up to ultimately lose the reader’s trust. The Duchess becomes the sympathetic character, a victim of foul play. It is through the various representations of the Duchess within the poem that we come to know both characters. The representations of the Duchess,Read MoreAnalysis of Robert Browning ´s My Last Duchess1165 Words   |  5 Pagesgiven by a character within the poem. My Last Duchess is a narrative poem where the poetic persona is narrating to another the story of his late wife. He first expunges on the painting of the duchess and then digresses to her personality and all her transgressions. He then makes some startling revelations about himself that allow the reader to become intimately aware of his personality. It is clear that the poetic persona in Robert Browning’s My Last Duchess is the Duke who is narrating the poem